A spec ad for SURREAL, the cereal brand that has built one of the most distinctive voices in consumer marketing. This was a passion project, made out of genuine admiration for what they have built creatively.

The concept runs a man's perfect day in reverse. It opens on the kiss. Then the boardroom. Then parkour through the Barbican. And finally, his kitchen, where it all began. Because the best days do not happen by accident. They start with a better breakfast.